Deploy problem based learning (PBL) and learning by doing in the Degree in Advertising and Public Relations for the acquisition of skills
Keywords:
European Higher Education Area (EHEA), teaching innovation, roblem-based learning (PBL), learning by doing
Abstract
The EHEA (European Higher Education) framework has foreseen an approach between University and business in order to optimize student learning and facilitate their entry into the professional world. With this purpose, lecturers in the Degree in Advertising and Public Relations at San Pablo CEU University have designed and carried out the “Contest Entrepreneurs and Creatives”. It consists of an innovative teaching methodology that combines PBL (problem based learning) with learning by doing.Downloads
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Published
2014-02-03
How to Cite
Llorente Barroso C., Bartolomé Muñoz de Luna Á. y Viñarás Abad M. (2014). Deploy problem based learning (PBL) and learning by doing in the Degree in Advertising and Public Relations for the acquisition of skills. Historia y Comunicación Social, 18, 639-650. https://doi.org/10.5209/rev_HICS.2013.v18.44264
Section
Articles
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