“La Noria” case: as involve society in media planning
Keywords:
Media Planning, advertisers, responsibility, advertising, ICT
Abstract
Tools from the new information and communication technologies have become both allied and enemy of brands, because they allow a release or dissemination of information instantly. Companies should be aware of where they located their messages to manage its reputation from their media plannings. The consumer is more critical and is increasingly more informed, producing a necessary revision of the image we want to project of our brands at any time during the process.Downloads
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Published
2014-01-15
How to Cite
Breva Franch E. y Mut Camacho M. (2014). “La Noria” case: as involve society in media planning. Historia y Comunicación Social, 18, 361-375. https://doi.org/10.5209/rev_HICS.2013.v18.43972
Section
Articles
License
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