El cuerpo deseado y el cuerpo vivido. La apropiación de los discursos mediáticos y la identidad de género

Abstract

This research analyses the influence of the women’s images produced by mass media in the self concept of Spanish women. It draws the important conclusion that there is a correlation of the age of the women analyzed and the accepting or refusing views of the models proposed by advertising and news media. The younger women are most affected by these images, while the older ones have more mechanisms of critical and refusing opinions. The self conception of women is also an evolving and changing object which can be affected also by life experiences, and which makes us think that we can modify and adapt its nature to a better effect.