Memes and Politics: Sociosemiotic Analysis of the 2020 Constitutional Plebiscite in Chile
Abstract
In 2020, in Chile, a plebiscite was held at the national level to decide whether citizens agreed or not to change the Constitution. For this, two voting options were considered: Approve or Reject. This article analyzed, in particular, how internet memes sought to influence public scrutiny of citizens, examining narrative and rhetorical aspects, as a visual verb component that contains a significant semi-historical mediation. We reflect on the enunciative and ideological constructions transmitted by both positions, widely differentiated according to the traditions they evoked: for the rejection, retain their political project and associate the other proposal as harmful to the country; and, to approve a contrast to the sustained neoliberal system.
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