Ephemeral audio as innovative digital communication. Clubhouse case
Abstract
The social network Clubhouse is an unprecedented phenomenon, due to its rapid growth in just one year of life and its original features. However, it can only be downloaded on a device with an iOS system and after receiving a private invitation from a registered user. This research delves into its keys, uses and possibilities through a correlative methodology: 1) Longitudinal bibliographic research on the concepts of connectivity, the Clubhouse phenomenon, and its background, problems or dilemmas, trends and possible changes; 2) Quantitative analysis of the top 50 Clubhouse influencers based on the following categories: Number of followers, Position/professional sector, Nationality, Generation, Gender. It is concluded that Clubhouse will have to validate its own space, beyond COVID-19 and its technical limitations, highlighting its strengths: no matter the image or likes, intimate debate rooms, unmeasured discussions on current issues with opinion leaders and influencers, and the voice as a basic, accessible and universal tool against the digital divide.
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