Iconic Brands: an Example of Semantics Drift

  • Gérald Mazzalovo GESC
DOI: https://doi.org/10.5209/rev_CIYC.2015.v20.48960
Keywords: Icons, idols, Image, mark, inverse perspective.

Abstract

Analisyng the differences and disruptions between the different meanings of the term «icon» and its semantic derive in modern world, the author reviews also cathefories such as symbol or idol, showing their connection with logos and marks, with «stars» and leaders in present mass communication. He exposes an ordered division of the different types and functions that the icons have, and analyses the famous inverse perspective used in religious icons from orthodox church. Finally, he reflects about the inflationist semantic process in communicative processes in the Modernity, that devaluate language.

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Published
2015-04-27
How to Cite
Mazzalovo G. (2015). Iconic Brands: an Example of Semantics Drift. CIC. Cuadernos de Información y Comunicación, 20, 87-94. https://doi.org/10.5209/rev_CIYC.2015.v20.48960
Issue
Vol. 20 (2015): Ídolos e iconos en la semiosfera mediática
Section
Monograph

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