Open-World Art: searching for customisation of artistic experiences in the boundaries between videogames and media art

DOI: https://doi.org/10.5209/ciyc.102031
Keywords: Open-World Games, Immersive Art, Videogames, Media Art, Performing Arts

Abstract

Current trends in audiovisual contents look at customising the user experience by adapting media to consumers’ choices and preferences. Immersive media art has absorbed some of the elements of ‘engagement’, but it does not seem to have reached the level of individualisation of experience that digital games have achieved.  To define the difference between open-world games and immersive performing art, an analysis of immersive artworks is performed based on Calleja’s Player Involvement Model. As a result, the concept of open-world art is proposed to connect open-world game features and immersive art, to build a novel artistic construction that creates actual personal experiences for participants.

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Author Biographies

Manuel Mari-Altozano, Universidad de Málaga

Contratado predoctoral FPU en el Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga.

Luis Molina-Tanco, University of Malaga

Profesor Contratado Doctor en la Escuela Técnica Superior de Ingeniería de Telecomunicación de la Universidad de Málaga.

Ana Sedeño-Valdellos, Universidad de Málaga

PhD in Audiovisual Communication and Professor in the Department of Audiovisual Communication and Advertising at the University of Malaga (Spain). Her research deals with music in relation to audiovisual media (The language of the video and contemporary film music) and audiovisual practices in the contemporary scene from an historical or educational perspective, with special emphasis on facts art as the VJ, the mapping or videodance. In connection with them she has published several books such as "Language of the music video", "Contemporary Music in Film", "Analysis of contemporary cinema: aesthetic strategies, narrative and staging" or "History of video art in Spain". Some of her articles are publish in several academics reviews.

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Published
2025-09-15
How to Cite
Mari-Altozano M., Molina-Tanco L. y Sedeño-Valdellos A. (2025). Open-World Art: searching for customisation of artistic experiences in the boundaries between videogames and media art. CIC. Cuadernos de Información y Comunicación, 30, 139-152. https://doi.org/10.5209/ciyc.102031
Issue
Vol. 30 (2025): Monográfico: Actualidad del Instituto de Investigacíón Social de Frankfurt. Homenaje a Gonzalo Abril
Section
Varia

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