Nuevas técnicas de estudios de usuario aplicadas a bibliotecas
Abstract
Since its early stages, at the end of 70’s, O. S. Caja Madrid libraries has been progressively adapted to Society evolution (changes). Therefore, users research has been used as a worthy tool to fit the services that these libraries offer to its members. Throughout 2007, O. S. Caja Madrid has been a pioneering in Spain, in the use of “Mystery Shopper” (a pretended member) technique in this field, as an objective way of getting information about its quality libraries services.Downloads
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