Paradigmas de comunicación: un mapa con memoria latinoamericana

Abstract

What conception of social features and what models of communication allow us to insert the research in the processes of transformation of the political and cultural life of our countries today? The answer to this question is currently darker and more complex, since now we do not rely on the safeguards that the functionalist, marxist or structuralist totalizing paradigms offered us. Neither do the features of the social entity, nor the models of communication allow them-selves to be thought in such unified way today. The explosion of this unit is the topic of the debate on the relevance and sense of a theory of communication in a world where globalization "reconverts" in the market the means and the processes. The text draws the map of this debate. Because of that, it is important to take into account two periods of time: the first one, the opening by sociologists of Leicester and Madrid in the late eighties, and the second period, in the nineties, when the idea of the information society emerged, substituting the post-industrial one.