Women and journalism in India. Analysis of the leadership roles of the vulnerable female audience in the documentary Writing with Fire

Keywords: Female leadership, Social attributes, Dalit caste, Social journalism, Female empowerment, Social cinema

Abstract

: Introduction. Within the socio-cultural structure of the Indian caste system, Dalit women have historically been silenced and marginalized. However, a small group of them has created a media outlet determined to challenge these hegemonic narratives, using journalism as a tool for social transformation. This production not only seeks to make their experiences visible but also actively promotes empowerment and female leadership through professional work and narrative autonomy. The analyzed film demonstrates how social cinema and journalism can serve as mechanisms for reshaping the traditional roles of women in contexts of structural oppression. Objective. This study aimed to analyze how the attributes of female leadership are constructed and represented in a film centered on Dalit women journalists, exploring the potential of social cinema as a medium to transform traditional perceptions of women’s roles in society. Methodology. A thorough review of the literature on leadership and gender studies was conducted, complemented by a theoretical framework based on classical approaches to film analysis by authors such as Casetti and Di Chio. Additionally, a Critical Discourse Analysis (CDA), following Teun A. van Dijk’s original framework, was applied to examine the narrative, symbolic, and discursive structure of the film. The analysis focused on three main axes: a) Representation of female leadership, b) Construction of empowerment through caste and gender, and c) The articulation of cinema as a means of social transformation. Results. The study revealed that the women protagonists reconfigure traditional leadership styles by incorporating dimensions such as collaboration, resistance from marginality, and community engagement. The audiovisual discourse highlights a rupture with gender and caste stereotypes, portraying a narrative in which women are not merely victims of the system but agents of change. Moreover, journalism is shown not only as a means of denunciation but also as an emancipatory practice and a space for identity affirmation. The film's narrative illustrates the exercise of transformative leadership grounded in collective action, sisterhood, and the redefinition of the political system through everyday practices. Conclusions. This research underscores the relevance of social cinema as a space for critical reflection and a pedagogical tool for rethinking gender roles and leadership. Journalism, as practiced by Dalit women, does more than inform—it directly contributes to the construction of new female subjectivities. Thus, it is essential to continue exploring the power of audiovisual and media narratives in promoting female empowerment, especially within contexts of profound structural inequality such as the caste system.

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Author Biographies

Oliver Carrero Márquez, ESIC University

Oliver Carrero Márquez. oliver.carrero@esic.university is a contracted doctor professor at Esic University, Doctorate from the Complutense University of Madrid, and Master in Digital Marketing from ICEMD. He is a professor in the Master's program on Communication Management and New Technologies, as well as in the University Master's program in Marketing Management. His main research lines focus on technologies applied to communication, advertising, and marketing, with special attention to vulnerable audiences. https://orcid.org/0000-0001-9380-1445

Alejandro De Vega Unceta, ESIC University

Alejandro de Vega has been a professor at Esic University since 2017 and obtained his doctorate from the Complutense University of Madrid in 2021. Currently, he teaches in the degrees of Advertising and Public Relations and Digital Business, as well as in the Master's program in Communication Management and New Technologies and the Master of Business Administration. Alongside his teaching career, he is also a screenwriter and film director. https://orcid.org/0009-0003-1867-760X

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Published
2024-12-30
How to Cite
Carrero Márquez O., Berdasco Gancedo Y. y De Vega Unceta A. (2024). Women and journalism in India. Analysis of the leadership roles of the vulnerable female audience in the documentary Writing with Fire. Investigaciones Feministas (Feminist Research), 15(2), 209-221. https://doi.org/10.5209/infe.94794