Gender study of spanish television infotainment comedy reception

Abstract

Introduction and Objectives. Infohumor is the branch of infotainment that combines current affairs with comedy. This part of entertainment generates complicity with the public thanks to satirical news criticism. Data from Kantar Media reveal a higher percentage of male followers of these programs than women. Television share no taking into account other consumption, which makes it difficult to establish a profile, as well as the reasons for viewing infotainment comedy shows. A reception study was proposed that would take into account the generational and gender differences of infohumor audiences. In Spain, the consumption of these programs has changed since Caiga quien caiga and that women have been gaining prominence as hosts and collaborators. Methodology. In order to evaluate the appreciation of these formats by Spanish audiences and determine if their differences by sex condition the reception of their contents, five discussion groups were held with potential viewers of infohumor programs, such as El intermedio and Todo es mentira, with a group only of women and another group of men. Results. The women consulted declared that they are more followers of infohumor formats than men, because they enjoy and appreciate them more. For their part, men react more critically and censorious than women with these formats, as well as being more intransigent with respect to the television preferences of their partners or cohabitants. Conclusions. Despite agreeing on certain issues regarding the content of infohumor, men and women differed more than agreed when it came to reflecting on the form of these spaces.