Las Rozas Smart Green City: Town-building from the citizen’s perspective
Keywords:
Las Rozas, Smart City, city building, , Citybranding, city management brand.
Abstract
This article delves on new formulations that the arrival of new technologies have been introduced in the communication of the cities. From this point of view, there has been an effective boost in terms of performance and efficiency in content when citizens and various social movements have been recognized its role as active agents, especially thanks to the interactivity they can now exercise. The case of Las Rozas Smart City is an example of how the residents of this suburb now have a tool “Las Rozas Smart Green City” at their disposal to interact with your local council and help build a better city.Downloads
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Published
2015-12-02
How to Cite
Bartolomé Muñoz de Luna Á., Barquero Cabrero M. y Gonzálvez Vallés J. E. (2015). Las Rozas Smart Green City: Town-building from the citizen’s perspective. Historia y Comunicación Social, 20(2), 549-577. https://doi.org/10.5209/rev_HICS.2015.v20.n2.51400
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