Pitching 2.0: conceptualization and develpment in crowdfunding projects

  • Marta Martín-Núñez Universitat Jaume I de Castellón
DOI: https://doi.org/10.5209/rev_HICS.2014.v19.45005
Keywords: Crowdfunding, film production, web 2.0, funding, Internet, verkami

Abstract

Crowdfunding sites invert the traditional film production process selling audiovisual projects directly to end consumers through videos and written information. In this paper we aim to conceptualize the concept of pitching 2.0 and its development in this context through the analysis of audiovisual projects in the Spanish site Verkami.

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Published
2014-04-28
How to Cite
Martín-Núñez M. (2014). Pitching 2.0: conceptualization and develpment in crowdfunding projects. Historia y Comunicación Social, 19, 821-832. https://doi.org/10.5209/rev_HICS.2014.v19.45005
Issue
Vol. 19 (2014): Número especial (enero): La comunicación en la profesión y en la universidad de hoy
Section
Articles

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