The images in the media discourse of the information on Artificial Intelligence in Spanish media (2017-2021). A gender perspective analysis
Abstract
This paper aims to study the photographs published by Spanish digital newspapers (2017-2021) on Artificial Intelligence (AI), with particular attention to gender differences and the role of women. The final sample is 6,466 images. As a result, it is worth highlighting the underrepresentation of women, which is in itself a feedback of the gender segregation that currently exists in this sector. From a qualitative point of view, the images that promote gender stereotypes respond to three key concepts: the sexual division of labor, present in the design of robotics and AI; the sexual objectification of women by associating an image of femininity to sex robots; and, additionally, the underrepresentation of women and their lack of prominence in the scientific advances reported.
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