European policy proposals to meet the challenge of public service media

Keywords: audiovisual policies, funding, governance, independence, public service media
Agencies: This article is part of the research project (XXXXX) of the State Program R D I aimed at the Challenges of society of the Ministry of Science, Innovation, and Universities (MCIU by its acronym in Spanish), State Research Agency (AEI by its acronym in Spanish), and the European Regional Development Fund (ERDF) on “XXXXXXXXX

Abstract

The new media scenario is causing a crisis affecting the legitimacy of public service media (PSM). When several countries are considering far-reaching reforms, this paper analyses the PSM policy proposals of the political parties in Western Europe in the last elections in each country until 2021. Its methodology is based on a content analysis of the election programmes and semi-structured interviews with experts. Results confirm that PSM are present in electoral contexts, albeit with uneven attention depending on the political contexts. The main differences between countries can be seen in governance and funding, both related to the independence. Some changes can also be found in the speech of some populist parties that advocate for the most radical positions on the usefulness of PSM.

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Author Biographies

Ana María López Cepeda, Universidad de Castilla-La Mancha

Ana María López Cepeda has a degree in Journalism from the University of Santiago de Compostela (USC), in Law from the UNED and a PhD in Communication and Journalism from the University of Santiago de Compostela (USC). She is currently a Full Professor at the Faculty of Communication at the University of Castilla La Mancha (UCLM). She is specialized in public media services in Europe. She is Principal Investigator of the Sociology of Communication Research Group at the University of Castilla-La Mancha and Principal Investigator of the research project "Indicators of profitability in the media for regional development", financed by the Junta de Castilla-La Mancha .

Belén Galletero Campos, Universidad de Castilla-La Mancha

Belén Galletero Campos holds a degree in Journalism from the University of Navarra and a PhD from the University of Castilla-La Mancha (UCLM). She has worked as a journalist for a decade in the media and since 2015 she has been a lecturer and researcher in the Faculty of Communication at the UCLM. She is part of  MediaCom research group and her lines of research have focused on local media, the media structure of Castilla-La Mancha and the role of public television, issues that have been the focus of her main scientific work. She is a member of the Advisory Board of the Ente Público de Radiotelevisión Castilla-La Mancha representing the University of Castilla-La Mancha since 2018.

María José Ufarte Ruiz, Universidad de Castilla-La Mancha

Degree in Journalism (2005) and PhD in Journalism (2011) from the University of Seville. She is currently a Full Professor at the Faculty of Communication at the University of Castilla-La Mancha. She has been a visiting researcher at the University of La Frontera (Chile) and at the University of La Sapienza (Rome), she has participated in different national and international R+D+i projects and has several academic research and teaching stays. in prestigious centers. Among her lines of research are the evolution of journalistic genres, new narratives and emerging technologies, as well as the figure of the journalist and her working conditions. In the professional field, she has worked as an editor in the written press and communication agencies. 

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Published
2022-11-15
How to Cite
López Cepeda A. M., Galletero Campos B. y Ufarte Ruiz M. J. (2022). European policy proposals to meet the challenge of public service media. Historia y Comunicación Social, 27(2), 483-495. https://doi.org/10.5209/hics.80928