From cinema to television: a new audiovisual format for the NO-DO Newscast
Abstract
With the arrival of television in Spain, together with the splendour of commercial advertising in the 1960s, a new model of persuasive communication was established which had repercussions on the NO-DO Newscasts broadcast for four decades in Spanish cinemas. Starting from this premise, the aim of this paper is to show how the changes that took place in the audiovisual sequence of the NO-DO archives, in the headlines and closings of the newsreels, underwent some modifications brought about by the irruption of the small screen and the advertising model in our country.
Downloads
Article download
Crossmark
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
