Application of the 2.0 environment to study the phenomenon of lobbying under the Spanish economic situation
Keywords:
Campaign, image, rating agencies, lobby, contralobby
Abstract
The image campaign on the rating agencies was conducted by researchers and lecturers in several Spanish and foreign universities. It was raised to the Spanish and World Public Opinion theme of the three major rating agencies for two opposing views that solidified into two antithetical social advocacy campaigns, and ideological interests involved mainly economic (calls lobby and contralobby). The first phase seeks 2.0 environment mechanisms that reflect the image of these agencies, holistically.Downloads
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Published
2014-05-07
How to Cite
Gonzálvez Vallés J. E. (2014). Application of the 2.0 environment to study the phenomenon of lobbying under the Spanish economic situation. Historia y Comunicación Social, 19, 629-648. https://doi.org/10.5209/rev_HICS.2014.v19.45166
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