Comunication actions, web 2.0 and promotional activity

  • Javier Sendra García Universidad Complutense de Madrid
  • María Tejerina Arreal Universidad de Murcia
  • Mª Luisa García Guardia Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_HICS.2014.v19.45145
Keywords: Web 2.0, communication, promotional activity, consumer.

Abstract

This research addresses an understudied area of knowledge in Academia: the communication actions, Web 2.0 and promotional activities. All these areas have been widely studied separately, but the relationships between them has not been addressed so extensively and from a global perspective.

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Published
2014-05-06
How to Cite
Sendra García J., Tejerina Arreal M. y García Guardia M. L. (2014). Comunication actions, web 2.0 and promotional activity. Historia y Comunicación Social, 19, 439-454. https://doi.org/10.5209/rev_HICS.2014.v19.45145
Issue
Vol. 19 (2014): Número especial (marzo): La comunicación en la profesión en la universidad de hoy
Section
Articles

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