Public relations and communication for an environmental crisis: the case of Andalusian universities

  • Antonio Marín Ruiz Universidad de Granada
  • Ángeles Durán Mañes Centro de Educación Superior Alberta Giménez
  • Francisco Fernández Beltrán Universitat Jaume I
Keywords: Public relations, communication service, Internet, social networks, Andalusian universities.

Abstract

The university press offices arose in Spain in the 80s. However, those Spanish offices did not experience the evolution from public relations services into university press offices as in other Western countries. In this article, the growth of functions of existing communication services are discussed, particularly the case of Andalusian universities, as well as the emergence of ICT as elements that suggest the need for the redefinition of the concept of public relations services of institutions in crisis.

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Published
2014-05-06
How to Cite
Marín Ruiz A., Durán Mañes Á. y Fernández Beltrán F. (2014). Public relations and communication for an environmental crisis: the case of Andalusian universities. Historia y Comunicación Social, 19, 139-151. https://doi.org/10.5209/rev_HICS.2014.v19.45120