Museums and journalists. Analysis of the virtual pressroom as a public relations space
Keywords:
Media, Museums, web portal, virtual pressroom, public relations
Abstract
News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that these tools do not provide the appropriate content.Downloads
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Published
2014-05-05
How to Cite
Marca Francés G., Matilla K. y Mateos Rusillo S. M. (2014). Museums and journalists. Analysis of the virtual pressroom as a public relations space. Historia y Comunicación Social, 19, 105-115. https://doi.org/10.5209/rev_HICS.2014.v19.45112
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