Pseudoscience and the power of the media. The problematic lack of theoretical foundations to tackle the phenomenon

Abstract

The present article aims to point out the urgent need of making an effort in order to face the threats of pseudoscience, threats that increase if we pay attention to its incorporation as media contents. From a transversal point of view, including communication theories, science epistemology and journalism ethics, the authors propose a new definition of pseudoscience and indicate different courses of action that can help to delimit and establish this specific object of study.