Characters and emotional speech in the campaigns of Spanish Traffic Department. Analysis of 2007-2011 spots
Keywords:
characters, emotions, Spanish Traffic Department, spot, advertising campaign.
Abstract
This work shows the importance of emotional appeal in persuasive medium for spots of Spanish traffic Department from 2007-2011, and I identify the emotions represented in the visual speech, the subject profile of these emotions, and their relationship with the object of spot. The methodology has been: content analysis, quantitative and qualitative, based on direct observation of a number of selected variables, and treated statistically, absolutely and in relation to other values.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2014-04-28
How to Cite
Segura García R. (2014). Characters and emotional speech in the campaigns of Spanish Traffic Department. Analysis of 2007-2011 spots. Historia y Comunicación Social, 19, 355-363. https://doi.org/10.5209/rev_HICS.2014.v19.45033
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
