From commercial branding to place branding. Case studies: DOC Priorat and DO Montsant
Keywords:
Place branding, PDO Priorat, PDO Montsant, local development, UNESCO.
Abstract
Wine production and its origin values give territories a great opportunity of differentiation in a context of high competition among geographical spaces. In Catalonia, the county of Priorat and its identitary relationship with wine Protected Denomination Origin PDO Priorat and PDO Montsant has represented and example of local development and geographical positioning of this region of Tarragona. Therefore, this article aims to analyze the process of economical revitalization and identity projection of Priorat through both wine PDOs.Downloads
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Published
2014-04-28
How to Cite
de San Eugenio Vela J., Ginesta Portet X. y Simó Algado S. (2014). From commercial branding to place branding. Case studies: DOC Priorat and DO Montsant. Historia y Comunicación Social, 19, 67-78. https://doi.org/10.5209/rev_HICS.2014.v19.45011
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