The introduction of the receiver’s discourse in transmedia storytelling: the case of TV shows.

Abstract

Technological advances have caused a certain revolution in the way entertainment products are created, transmitted and consumed. As a result, a new way of telling stories has been born: transmedia storytelling, whose characteristics are that it tells a story using different contents in different platforms and that it allows the creative receiver to be incorporated into the story. This paper deals with the potentials of transmedia storytelling applied to TV shows. The cases under consideration are Game of Thrones, Isabel and Cuéntame cómo pasó. Our analysis will focus on their multiplatform content and the possibility of introducing the receiver’s discourse as an important part of the narrative universe of each TV show.