The Spanish universities in Twitter: Messages, contents and publics
Keywords:
University, Institutional Communication, social networks, Twitter.
Abstract
The use of Twitter has become widespread among the Spanish universities since five years ago. The 97.4 per cent of them have got an institutional profile in this social network, whose most prominent properties are the brevity of their messages and the easiness to access to the information for all the users. This study demonstrates that the use of Twitter by the Spanish universities shows some clear characteristics: messages orientated to the students, contents connected with educational and cultural activities and lack of information about university research.Downloads
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Published
2014-04-28
How to Cite
Gómez Calderón B. J. y Paniagua Rojano F. J. (2014). The Spanish universities in Twitter: Messages, contents and publics. Historia y Comunicación Social, 19, 681-694. https://doi.org/10.5209/rev_HICS.2014.v19.44994
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