Communication and advertising during the dictatorship of Primo de Rivera (1923-1930)
Abstract
The working hypothesis that is developed in this article is based on a central idea: the political project of General Miguel Primo de Rivera (1923-1930) was based, unsuccessfully, in the development of an intensive work of propaganda. At a time when the press was almost the only means of mass communication, Primo played his role as a true fourth estate. Communicative manipulation was exercised through censorship and notes of required insertion, which accentuated the populist tone of the regime. The application of this control had many contradictions but in some ways it was used as a model to the Franco dictatorship.Downloads
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