The story of social movements: keys in ideological discourse and evolution of the messages from ‘Democracia Real Ya’ (2011-2013)

Abstract

This work shows the ideological profile of autorepresentation messages of the indignados movement that emerged in Spain in 2011. It analyzes the ideological discourse of the calls lanched by Democracia Real Ya (DRY), and focuses on how it defines itself and how it represents its enemies or opponents. The aim is to determine how widespread calls were configured as ideological discourses. Results show that these calls followed the classical discursive strategy by opposing ideological texts of positive self-ingroup members to negative presentations of outgroup members. In addition, a detailed lexicon autorepresentation reveals that DRY did not launch a united message to the citizenship.