The animation movies, transmitter of brands and cultural values

  • Anna Amorós Pons Universidad de Vigo - España
  • Patricia Comesaña Comesaña Adquiero Servicios Integrales de Formación – (Vigo)
DOI: https://doi.org/10.5209/rev_HICS.2013.v18.44227
Keywords: Animation Movies, Advertising Placing, Culture, Ideologemes

Abstract

This article is part of a comprehensive research on the film image as an advertising medium. We study the advertising insertion on animation cinema for being preferred for several audiencies as entertainment option. The results prove that animated film is an interesting platform to analyze the advertising strategies used by companies and institutions to disseminate messages and ideologemes. Concealed advertising is the most frequent, where the brand placement is reaching greater presence.

Downloads

Download data is not yet available.

Article download

Crossmark

Metrics

Published
2014-02-03
How to Cite
Amorós Pons A. y Comesaña Comesaña P. (2014). The animation movies, transmitter of brands and cultural values. Historia y Comunicación Social, 18, 75-85. https://doi.org/10.5209/rev_HICS.2013.v18.44227
Issue
Vol. 18 (2013): Número especial (noviembre): La comunicación en la profesión y en la universidad de hoy
Section
Articles

License

In order to support the global exchange of knowledge, the journal Historia y Comunicación Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.