State of the art and new perspectives in the evaluation of the perceived service quality in online media

  • Francisco Hernández Soriano Universidad de Lleida
  • Eduard Cristóbal Fransi Universidad de Lleida
Keywords: online media, perceived quality, web 2.0, online journalism

Abstract

The online media due to the environment, in which they operate, are constantly expanding and evolving, so it is advisable for companies that participate in the same assessment systems perceived quality according to these developments. Therefore, it is essential to complement the basic methods for measuring the perceived service quality with parameters that can gain a competitive advantage over other online media.

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Published
2014-02-03
How to Cite
Hernández Soriano F. y Cristóbal Fransi E. (2014). State of the art and new perspectives in the evaluation of the perceived service quality in online media. Historia y Comunicación Social, 18, 15-27. https://doi.org/10.5209/rev_HICS.2013.v18.44222