Theoretical and empirical analysis about the direction of corporate communication
Keywords:
Communication management, corporate culture, internal communication, corporate communication and New Technologies.
Abstract
This research aims to penetrate the Spanish business culture through research carried out in a sample of 40 students with professional experience who have recently terminated at the subject “E-communication and managerial skills” during 2013-2013. In this paper we will address questions about communication within the company. The research aim is to know the state in which there is a representation of the Spanish business culture from the personal experience of the respondents, both in their initial stage, while developing his degree as well with professional experience. The results indicate that in most of the Spanish investigated companies there is still no figure of the Director of Communication, although there is a person in charge of performing this function.Downloads
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Published
2014-01-15
How to Cite
Parra-Meroño M. C., Peña-Acuña B. y Fernández-de-Bobadilla G. W.-. (2014). Theoretical and empirical analysis about the direction of corporate communication. Historia y Comunicación Social, 18, 445-453. https://revistas.ucm.es/index.php/HICS/article/view/43979
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Articles
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