Brand transmission of spanish universities in their websites
Keywords:
Brand, spanish university, websites, branding online
Abstract
It starts from the idea that the image and well-managed communication are strategic assets which enhance the brand and, consequently, to the university. Transmission brand of Spanish universities through their web sites has become for universities in an issue of great importance due to the uncertainty in which the universities are located. In this sense, the web sites are not only the place where the public have a first contact with the university, but are also a means of communication with internal and external audiences, which allows institutions to ensure greater competitiveness, constitute an added value to their audiences.Downloads
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Published
2014-01-15
How to Cite
Carrillo Durán M. V. y Castillo Díaz A. (2014). Brand transmission of spanish universities in their websites. Historia y Comunicación Social, 18, 195-205. https://doi.org/10.5209/rev_HICS.2013.v18.43959
Section
Articles
License
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