The corporate web in the biotech companies of the Andalusian Technology Parks (2013). A proposed analysis of Communication practices through online platforms
Keywords:
Communication, biotech firms, technology parks, citizens
Abstract
As demonstrated frequently in numerous studies, Spanish SMEs own web often offers the digital space as a mere ‘window’, a barely interactive exhibition which presents a conventional exposition of products and services. This research assumes that such an approach persists in the case of biotechnology companies websites. For the sites in this sector, we find lack of interactivity to their own public, and also to the public that make the rest of society: for these, even with specific interests in biotech content, would require a informative type communication. The sample chosen the make up companies based on technology parks in Andalusia.Downloads
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Published
2014-01-15
How to Cite
Victoria Mas J. S. y García Hernández M. L. (2014). The corporate web in the biotech companies of the Andalusian Technology Parks (2013). A proposed analysis of Communication practices through online platforms. Historia y Comunicación Social, 18, 61-73. https://doi.org/10.5209/rev_HICS.2013.v18.43948
Section
Articles
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