Sport and Social Media: Spain’s “Primera División” football league case

  • Joaquín Sotelo González Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_HICS.2012.v17.40607
Keywords: Sports, communication, social media, football, Spain, ttechnology.

Abstract

This study examined the role that modern technology and social media play in sports. We focus on the Spanish top league Liga de Fútbol Profesional. The study found that the basic structure of sports communication stayed intact until recent years, but new technologies are causing deep changes. The last ten years can be viewed in sharp contrast to the preceding 75 years, as sports communication has been rapidly changing and will continue to do so due to technical innovations and the resulting interconnectedness of today’s society.

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Published
2012-11-16
How to Cite
Sotelo González J. (2012). Sport and Social Media: Spain’s “Primera División” football league case. Historia y Comunicación Social, 17, 217-230. https://doi.org/10.5209/rev_HICS.2012.v17.40607
Issue
Vol. 17 (2012)
Section
Articles

License

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