Communication and Tourism Promotion for the LGBTIQ+ Community

Abstract

LGBTIQ+ tourism offers a specific travel offer for different segments of society and is fully consolidated in some destinations and markets. This research aims to understand and analyze the relationship between the destination and the consumption of the LGBTIQ+ collective in this tourism sector. It is proposed to study specifically the fundamental pillars in the construction of the destination image and therefore, expose bases in the choice of a tourist destination by the people who are part of these itineraries. These objectives are contemplated both theoretically and practically, standing out equally in both parts. In the theoretical framework, the conceptual contributions of the image of a tourist destination, the attributes, types of tourist destination and the management and marketing of the tourist destination with criteria of inclusiveness have been reviewed. Based on this theoretical review, a mixed and empirical methodological study is proposed based on interviews with experts transcript and a subsequent online survey in order to analyze each of the points studied and show percentages through diagrams and graphic tables. Subsequently, and thanks to the analysis of these results, various descriptive conclusions are discussed and shuffled as a contribution to the progressive and growing research in tourism communication in the LGBTIQ+ collective.

LGBTIQ+ tourism offers a specific travel offer for different segments of society and is fully consolidated in some destinations and markets. This research aims to understand and analyze the relationship between the destination and the consumption of the LGBTIQ+ collective in this tourism sector. It is proposed to study specifically the fundamental pillars in the construction of the destination image and therefore, expose bases in the choice of a tourist destination by the people who are part of these itineraries. These objectives are contemplated both theoretically and practically, standing out equally in both parts. In the theoretical framework, the conceptual contributions of the image of a tourist destination, the attributes, types of tourist destination and the management and marketing of the tourist destination with criteria of inclusiveness have been reviewed. Based on this theoretical review, a mixed and empirical methodological study is proposed based on interviews with experts transcript and a subsequent online survey in order to analyze each of the points studied and show percentages through diagrams and graphic tables. Subsequently, and thanks to the analysis of these results, various descriptive conclusions are discussed and shuffled as a contribution to the progressive and growing research in tourism communication in the LGBTIQ+ collective.