Corporate contributions to society: types and worth of the kinds of collaboration
Keywords:
corporate community action, inclusive business, donations, cause-related marketing.
Abstract
This paper offers a typology of corporate contributions to society, within the corporate community investments strategy. It also evaluates the different tactics according to several criteria to conclude which one could have the greatest impact on communities. The paper concludes that the types of contribution which are based on the donation of unique resources and capabilities and those stemming from strategic planning, negotiated with stakeholders, are the ones that could have the greatest social impact.Downloads
Download data is not yet available.
Article download
Crossmark
Published
2013-03-22
How to Cite
Valor Martínez C. (2013). Corporate contributions to society: types and worth of the kinds of collaboration. Cuadernos de Trabajo Social, 26(1), 55-63. https://doi.org/10.5209/rev_CUTS.2013.v26.n1.40166
Section
Monograph
License
In order to support the global exchange of knowledge, the journal Cuadernos de Trabajo Social is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
