Multimodal Discourse and Music Production. An Examination of the Transnational Cumbia Repertoire Recorded by Pastor López

Abstract

From the works of Frith, Zargosky-Thomas, Moylan, Juan de Dios Cuartas and Di Cione, a set of texts has been generated that bring us closer to recording as a field of study; however, there is still a need to establish theoretical lines that are directly connected to the episteme of the phonographic object and that are not limited exclusively to the social, anthropological or cultural aspects of the recording. In the present work a dissertation is made on the theory of multimodal discourse developed by Jewitt, Kress and Leeuwen and that in Spanish has had an approximation by Sans. A summary of the theory, its categories and most relevant bibliography is made, and the sound recording is linked to the studies. Finally, a case study focused on the figure of the cumbia singer Pastor López is presented, which allowed the different discursive modes to be revealed in the recordings.