Measuring the Diversity and the Integration of Film Production in Mercosur: A Social Network Analysis

  • Daniele Pereira Canedo Universidade Federal do Recôncavo da Bahia.
  • Heritiana Ranaivoson SMIT-iMinds (Vrije Universiteit Brussel).
  • Elisabeth Loiola Universidade Federal da Bahia.
DOI: https://doi.org/10.5209/CIYC.53141
Keywords: cultural diversity, regional integration, film production, Mercosur, social network analysis, Stirling model.

Abstract

Based on an original and comprehensive database of all feature fiction films produced in Mercosur between 2004 and 2012, the paper analyses whether the Mercosur film industry has evolved towards an integrated and culturally more diverse market. It provides a summary of policy opportunities in terms of integration and diversity, emphasizing the limiter role played by regional policies. It then shows that although the Mercosur film industry remains rather disintegrated, it tends to become more integrated and culturally more diverse. From a methodological point of view, the combination of Social Network Analysis and the Stirling Model opens up interesting research tracks to analyse creative industries in terms of their market integration and their cultural diversity.

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Published
2016-07-05
How to Cite
Canedo D. P., Ranaivoson H. y Loiola E. (2016). Measuring the Diversity and the Integration of Film Production in Mercosur: A Social Network Analysis. CIC. Cuadernos de Información y Comunicación, 21, 117-138. https://doi.org/10.5209/CIYC.53141
Issue
Vol. 21 (2016): Comunicación, cultura y diversidad
Section
Monograph

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