Representaciones de lo femenino en la publicidad. Muñecas y mujeres: entre la materia artificial y la carne
Keywords:
Woman, Doll, Sexism, Mass media, Culture, Domination, Symbol, Gender, <br>Femme, Poupée, Symbole, Genre,
Abstract
This paper analyses the essential representation of the female in mass media in the symbolic form of the doll. It reviews the history of such a symbol, including its cultural, psycho-analytical, social and sexist and gender features. It discusses the consequences of such a cultural model and how it can affect the actual situation of women in social life.Cet article analyse la representation essentielle de la femme dans les média de la communication dans la forme symbolique de la poupée. Il revise les aspects culturels, psycho-analytiques, sociaux et sexistes de cette forme culturelle, et discusse les conséquences d’un tel modèle culturel, et comment peut-il affecter la situation sociale des femmes dans la vie quotidienne.
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Published
2009-08-25
How to Cite
Bernárdez Rodal A. . (2009). Representaciones de lo femenino en la publicidad. Muñecas y mujeres: entre la materia artificial y la carne. CIC. Cuadernos de Información y Comunicación, 14, 264-284. https://revistas.ucm.es/index.php/CIYC/article/view/CIYC0909110264A
Section
Monograph
License
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