Activism and gamification narratives: comparative study of cyberdemocratic environments for citizen empowerment
Abstract
The main objective of this study is focused on understanding whether gamification narratives can represent a useful tool for citizen empowerment with which to motivate individual participation in cyber-democratic environments. Regarding this purpose, a representative group of two gamification products with an activist undertone have been selected: the interactive documentary “Fort McMoney” and the serous game “A Force More Powerful”. Then, this research has applied a qualitative methodology that combines the Octalysis model (Chou, 2015) and the Ladder of participation paradigm (Arnstein, 1969). The results show that gamification narratives are a tool for citizen empowerment and favour cyber-activist actions. However, these projects can lead into a pseudo-activism for lazy people as well.
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