The myths and their influence on the publicity messages of the articles of luxury
Keywords:
Myth, publicity, luxury, crisis, economy, globalization.
Abstract
In this article I want to show how the influence of myths in publicity messages is important. Consumption is one of the most important tools to reflect the current state of the economy, and particularly luxury items are going to be the subject of this study. Due to its special nature, luxury items manage the storm better than other items in economic crisis, and this is where advertisers use messages with more impact, to let us know that luxury items consumers are not only looking for a product, they go beyond looking for experiences, emotions, … and all these sensations are achieved when luxury is associated with a myth, a legend, a ritual.Downloads
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Published
2017-04-28
How to Cite
Revilla Peña M. d. M. (2017). The myths and their influence on the publicity messages of the articles of luxury. CIC. Cuadernos de Información y Comunicación, 22, 305-314. https://doi.org/10.5209/CIYC.55980
Section
Varia
License
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