Discursive hegemony in the transmedia story of the crisis: digital narratives vs journalism

  • Miguel Álvarez-Peralta Departamento de Periodismo de la Universidad de Castilla-La Mancha (UCLM)
Keywords: Transmedia, narrative, crisis, discourse analysis, mass media, Twitter.

Abstract

Spanish main journals, such as El País, have framed the subprime financial crisis through the “natural disaster metaphor”, identifying the survival of the private banks with the common good. The use of public funding for private bailouts was presented as a nonideological technical solution, extern to political discussions. Nevertheless, having a look at the hegemonic narratives in the Twitter digital agora, we find a very different kind of constructions, much closer to the alternative discourses from minor journals, criticizing the bailout politics.

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Published
2014-01-09
How to Cite
Álvarez-Peralta M. (2014). Discursive hegemony in the transmedia story of the crisis: digital narratives vs journalism. CIC. Cuadernos de Información y Comunicación, 19, 125-144. https://doi.org/10.5209/rev_CIYC.2014.v19.43907