The Cultural Efficacy of the Communication of NGODs: the discourses of new social movements in a review

  • Eloísa Nos Universitat Jaume I de Castellón
  • Amador Iranzo Universitat Jaume I de Castellón
  • Alessandra Farné Universitat Jaume I de Castellón
DOI: https://doi.org/10.5209/rev_CIYC.2012.v17.39265
Keywords: Communication, development, social change, education, cultural efficacy, new social movements, 15M, discourse, NGOD.

Abstract

New social movements have employed communicative dynamics that can serve as a reference for developing cultural efficacy in the communication practices of NGODs. This efficacy relates to the responsibility of the discourses of these organizations in the development of critical global citizenships, a goal of Communication and Education for Development. This article revises the concept of Communication for Development from this pedagogical project and defines NGODs as communicative agents for social change who seek to transform social movements into ”societies on the move” (Alfaro, 2005: 57-80). By analysing the communicative action of the 15M “indignant” movements from its cultural impact, we provide a theoretical base for the renovation of the communicative work of NGODs.

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Author Biographies

Eloísa Nos, Universitat Jaume I de Castellón
Instituto Interuniversitario de Desarrollo Social y Paz (IUDESP)
Amador Iranzo, Universitat Jaume I de Castellón
Instituto Interuniversitario de Desarrollo Social y Paz (IUDESP)
Alessandra Farné, Universitat Jaume I de Castellón
Instituto Interuniversitario de Desarrollo Social y Paz (IUDESP)

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Published
2012-06-21
How to Cite
Nos E., Iranzo A. y Farné A. (2012). The Cultural Efficacy of the Communication of NGODs: the discourses of new social movements in a review. CIC. Cuadernos de Información y Comunicación, 17, 209-237. https://doi.org/10.5209/rev_CIYC.2012.v17.39265
Issue
Vol. 17 (2012): Comunicación, cambio social y desarrollo
Section
Monograph

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