Between fiction and reality. A netnographic study on female viewers of the tv series The handmaid’s tale

Palabras clave: Audiencia, Serie Tv, Fandom, Ideología, Netnografía

Resumen

El ensayo estudia la fan page italiana dedicada a la serie televisiva El cuento de la criada, analizando las dinámicas de disfrute de las usuarias. Las interpretaciones de las espectadoras se han reconstruido a través de un análisis netnográfico, que tuvo como objecto las conversaciones online de la community. En esta fan page pública las usuarias muestran al mismo tiempo sentimiento de identificación y espíritu de conflictualidad. Se identifican dos planes emocionales en las interaciones online: la community es profundamente coesionada cuando la lectura de los acontecimientos se refiere a la historia de ficción; se transforma en un espacio de enfrentamiento cuando se pasa al impacto sobre la realidad de las metáforas que nacen de una lectura política.

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Biografía del autor/a

Antonia Cava, a:1:{s:5:"es_ES";s:22:"Universidad de Messina";}

Antonia Cava is an Associate Professor at University of Messina, Department of Cognitive, Psychological, Pedagogical Sciences and Cultural Studies, where she teaches Cultural Industry and Media Studies, Sociology of Communication and Theories and Techniques of radio-tv communication. She’s been a coordinator in different projects of research and she has collaborated with various public/private Bodies and public administrations. She has been teaching for high training courses, university masters and Phd courses about topics related to communication and media. In 2019 she was Manager of the Master in social action for minors and mafia of the University of Messina. She has been carrying out activity of research on tv audiences, cultural consumptions, media imaginary and processes of social inclusion/discrimination based on gender.
She is the author of more than 50 publications  for Italian and international publishers and for Italian and foreign peer-reviewed journals. Among her most recent publications are L’infanzia violata. Devianza reticolare e digitalizzazione della pedopornografia (Sociologia del Diritto 3/2020), Il gioco del killer. Culture mafiose e minori (Franco Angeli 2020), On the Outskirts of Digitalizazion. Public Administration and Citizens Outside and Inside the Net (Central European Political Science Review 22/2021).

Assunta Penna, University of Salerno

Assunta Penna is Ph.D student in Social Theory, Digital Innovation and Public Policies (University of Salerno). Among her main research interests there are: media languages, digitalization of public administrations; women and the media; Internet Studies. Her latest publications include: Active Learning and Self Determination for the Management of Differences in the Classroom (International Journal of Digital Literacy And Digital Competence, 2018); Comunicazione pubblica e Open government: istituzioni, tecnologie e cittadini connessi (Metis,XXVI,2, 2019); On life: adolescenti tra narrazioni e identità (Media Education, 12, 2021); On the Outskirts of Digitalization. Public Administration and Citizens Outside and Inside the Net (Central European Political Science Review 22, 2021).

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Publicado
2023-06-27
Cómo citar
Cava A. y Penna A. (2023). Between fiction and reality. A netnographic study on female viewers of the tv series The handmaid’s tale. Comunicación y Género, 6(1), 59-66. https://doi.org/10.5209/cgen.88328
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