Between feminist visibility and anti-feminist backlash: exploring the Twitter discussion of the Le Monde “anti-#MeToo” letter
Abstract
The present study analyses a controversial case study in the #MeToo campaign: the publication of an “anti-#MeToo” letter in Le Monde in January 2018. Through content analysis of a sample of social media posts in the week that followed the publication of the letter, the study explores how users interpret a high-profile instance of backlash against #MeToo at the height of its visibility. This analysis brings to light a number of themes that are useful to understand many tensions between “popular feminism” and “popular misogyny” in current debates on gender politics, including anti-feminist backlash, witch-hunt and moral panic discourses, and women’s and men’s claims to victimhood.
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