Efectos mediáticos de las películas que representan estereotipos sexuales de género en adolescentes y jóvenes

  • Cristina Polo-Alonso Leuven School for Mass Communication Research, University of KU Leuven (Belgium) and research collaborator at the Department of Audiovisual Communication and Advertising II (University Complutense of Madrid, Spain)
  • Laurens Vangeel Leuven School for Mass Communication Research, University of KU Leuven (Belgium)
  • Laura Vandenbosch Leuven School for Mass Communication Research, University of KU Leuven (Belgium).
Palabras clave: Efectos mediáticos, Estereotipos sexuales de género, Mitos de la violación, Adolescentes, Jóvenes.


Este experimento investiga el efecto de las películas que representan roles sexuales de género sobre los estereotipos sexuales de género y mitos de la violación de los y las adolescentes, y jóvenes (N = 116). Los y las participantes, tras ver una película representando estereotipos sexuales de género over una película sin dichos estereotipos (grupo de control), completaron un cuestionario sobre suaceptación de estos estereotipos y los mitos de la violación. Los resultados señalaron que, los y las adolescentes que vieron la película estereotípica, mostraron mayor tolerancia hacia estos estereotipos y los mitos de la violación. No se encontraron efectos mediáticos entre los y las jóvenes. Para explicar estos resultados, utilizamos las teorías del aprendizaje social y del efecto de priming.


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Cómo citar
Polo-Alonso, C., Vangeel, L., & Vandenbosch, L. (2018). Efectos mediáticos de las películas que representan estereotipos sexuales de género en adolescentes y jóvenes. Comunicación Y Género, 1(2), 127-145. https://doi.org/10.5209/CGEN.62671