los MBA y el reclutamiento de las Escuelas de Negocios en Buenos Aires. Notas etnográficas sobre el mundo del management

  • Florencia Luci
Keywords: Management, Business schools, Recruitment, Ethnography, Arguments

Abstract

In this article I study certain aspects that constitute the “grammar” of the field of management and business. By observing the way in which three prestigious business schools ‒one American, one Spanish and one Argentinean‒ present their offer in executive education ‒management business administration‒, I intend to reconstruct the way in which the reasons, the values and the justifications are structured. The article is based mainly on ethnographies carried out in the informative sessions that these three schools organized in luxury hotels in work of interviews and documentation’s analysis carried out in large Argentinean companies.

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Published
2009-10-06
How to Cite
Luci F. (2009). los MBA y el reclutamiento de las Escuelas de Negocios en Buenos Aires. Notas etnográficas sobre el mundo del management. Revista de Antropología Social, 18, 317-337. https://revistas.ucm.es/index.php/RASO/article/view/RASO0909110317A
Section
Articles