Face-to-face interviews and telephone surveys as complementary research methods

  • Vidal Díaz de Rada Iguúzquiza Universidad Pública de Navarra
DOI: https://doi.org/10.5209/rev_POSO.2014.v51.n1.42431
Keywords: face to face survey, telephone survey, mode of data collection, mixed modes, non response, acquiescence, primacy/recency effects

Abstract

Most social surveys in Spain used face-to-face in order to collect data. However, in market research telephone survey is the most prevalent mode. But the cost of achieving a survey using both traditional modes is increasing and, at the same time, the response rates decrease. Because each mode has its own weaknesses and strengths, the idea of mixing modes of data collection is becoming more and more popular. Nevertheless, combining different modes of data collection may be problematic if people answer differently depending on the mode. This paper presents findings from an experimental study carried out in Spain to assess the impact a change in data collection mode from the current face-to-face interviewing to telephone might have on data quality and to study the likely causes of any observed mode effects.

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Author Biography

Vidal Díaz de Rada Iguúzquiza, Universidad Pública de Navarra
Licenciado y Doctor en Sociología, Licenciado en Investigación y Técnicas de Mercado, y profesor de Sociología en la Universidad Pública de Navarra, Departamento de Sociología. Es autor de diversos trabajos sobre metodología, sociología del consumo y comportamiento del consumidor; destacando entre sus últimas publicaciones “Manual del trabajo de Campo en la Encuesta” (2005); "Algunos problemas de la encuesta telefónica para la proyección electoral” (2007), “Estudio de las incidencias en la investigación mediante encuesta: el caso de los barómetros del CIS” (Con Núñez Villendas, 2007) y “Comparación entre los resultados obtenidos por encuestas personales y telefónicas: el caso de una encuesta electoral” (2010).

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Published
2014-04-21
How to Cite
Díaz de Rada Iguúzquiza V. (2014). Face-to-face interviews and telephone surveys as complementary research methods. Política y Sociedad, 51(1), 201-226. https://doi.org/10.5209/rev_POSO.2014.v51.n1.42431
Issue
Vol. 51 No. 1 (2014): Herramientas para el estudio de la alimentación contemporánea
Section
Miscelaneus

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