Modelos de integración y de marginación social en la prensa de masas: El Caso (1952-1976)

Abstract

The author intends to analyze the weekly magazine of events El Caso as a chronicle of the social mobility processes, lived by many women and men during the fifties to the seventies. While the informations, the characters which take part in them, and the actions performed by them show changes in the social conditions of the poorest population groups and in the behavioural models that identify with the possibilities of social integration or marginalization, advertising displays its aspirations and expectations, as well as the recipes to modify those living conditions