Comunicación Empresarial: necesidad y deber social

Abstract

The Social Responsibility of Entrepreneurial Communication is, in first place, a necessity, a duty, and a permanent social dialogue. In second place, it helps directly to create society by acting responsibly and through its communication processes which “put in common”. With the direct help of universities, associations and communication professionals we will be “closer to social reality”. We will also be able to unite and make small, medium, and big entrepreneurs, politicians, journalists, and society as a whole understand that a public or private organization will achieve a good credibility, reputation and prestige -or more concretely, a positive Corporate Image which converts it into the social bench-mark of its sector, only when it uses communication as “an essential tool for strategy and social management, and therefore helps to CREATE SOCIETY.