Advertising as a socializing source in family matters: the IKEA case (1999-2012)
Keywords:
family, modernization, socialization, advertising, IKEA.
Abstract
The process of modernization in contemporary societies is reflected not only in the variety of different family structures but also in the legitimacy conferred to them by society. This article considers how IKEA, through its advertising, has standardised new family structures that in Spain, along with their new behaviours, thus acting as a socializing source throughout Spanish society’s most significant transformation of the family.Downloads
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Published
2018-07-18
How to Cite
Sánchez Serrano D. (2018). Advertising as a socializing source in family matters: the IKEA case (1999-2012). Mediaciones Sociales, 17, 223-242. https://doi.org/10.5209/MESO.60460
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